The Independent Executive blog

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As we settle into November, it’s not too late to think about how your small business can create a memorable impression this holiday season.

November 1, 2024November 1, 2024
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Aligning Your Brand Strategy with the Moon’s Lunar Phases

#BeautifullyStrategic Brand Management

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Considering that our bodies are about 60% water, it’s no surprise that the moon’s phases impact us like the ocean tides, subtly affecting our energy and focus.

July 31, 2024August 21, 2024
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Purpose, Value + Vision: Engage Your Ideal Audience with A #BeautifullyStrategic Brand Story

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Building a thriving business isn’t just about having a standout product or service; it’s also about effectively communicating who you are, the value you provide, and the vision you hold.

June 17, 2024August 21, 2024
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Our 3 Pillars of Crafting Powerful Strategic Brand Communications

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Whether you’re an entrepreneur launching a new product, a nonprofit advocating for a cause, or an individual building a personal brand, understanding the core elements of your message is vital.

March 1, 2024August 21, 2024
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A Content Marketing Guide to Defining Brand Purpose

The Independent Executive blog

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Defining brand purpose for content marketers: Unleash the soul of your brand, ensuring it resonates with your audience.

February 1, 2024August 21, 2024
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Choosing Brand Values to Define Success: A Definitive Guide

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Choosing brand values is not just a decision; it’s a strategic declaration that propels you forward. In this guide, we’ll help you sculpt a brand identity that dominates the market.